Sunday, 4 March 2012

Peter Economides - Rebranding Greece

The life of Peter Economides could well be a novel that unfolds from South Africa, Hong Kong, Mexico to New York and Athens, sprinkled with lots of glitteradvertising, executive positions in some of the largest companies in the world and of course a relationship that never forgot.

Peter first met Steve Jobs, in August 1997 at the offices of Apple in California. The company -at the time- did not go well and the genius Jobs had returned to save it Peter Economides remembers that he went to rendezvous with dress code which referred to the preferences of the founder of Apple.

"I flew from New York wearing a t-shirt, jeans and sneakers. But when I entered his office I found that I had rather dressed very formally. Steve wore shorts and wasbarefoot! "

Now he is the person responsible for the campaign «Give Greece a chance» that ran last weekend in leading newspapers of Europe with full-page entries, proving that intelligence has never left him.

This video is in English

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